The Strategy Most Won’t Tell You.
Meet you where you are. Take you where you want to go — whether you're growing your career or business, or leading an organization.
Select your path.
Who We Serve
Four Audiences. One Standard of Work.
SMALL BUSINESS OWNERS
Consulting Services
For business owners ready to grow without wasting money. Operations, strategy, AI automation, and formation support.
BLACK CORPORATE WOMEN
The Playbook
A career development program built for Black corporate women navigating advancement on their own terms.
EXECUTIVES & ENTERPRISE
Fractional Services
Fractional strategy for digital transformation, portfolio governance, AI strategy, and operational excellence.
ALL PROFESSIONALS
1:1 AI Coaching
Find the right AI tools for your role and set them up live. Sessions start at $99. Available to anyone.
CONSULTING SERVICES
For small business owners ready to grow without wasting money
Customized plans built around your specific business — not a template.
We start with what you need, not what sounds good.
Technical & Process Operations
Find exactly where your business is losing time and money — then fix it with process mapping, workflow redesign, and systems improvement.
1:1 AI Platform Coaching
You don’t need every AI or automation tool — just the right ones. In one focused session, we’ll find and set them up.
Book a Session →
Revenue & Operations Strategy
1:1 strategic consulting to identify revenue gaps, streamline operations, and build a sustainable growth plan tailored to your specific business.
Excel & Financial Models
Improve dashboards, forecasts, and tracking sheets — KPI frameworks and financial models for smarter decisions and operations.
Website & Social Media
Audit and improve your online presence — from site design and UX to platform strategy across Instagram, LinkedIn, and more.
LLC & Business Formation
Step-by-step guidance through LLC registration, business structure decisions, and trademark application from start to submission.
Already know which one you need? Great.
Not sure yet? That’s okay too. Let’s talk.
THE PLAYBOOK
For Black corporate women ready to advance on their own terms
The career strategy most corporate environments won’t teach you.
AVAILABLE NOW
The Playbook (Online Courses)
Self-paced courses on workplace strategy, boundaries, and advancement — on your own time.
SUMMER 2026
Quick Plays
Short, on-demand videos — career tips, AI tutorials, and professional skills from the playbook. Apply them the same day.
FALL 2026
The Playbook Workshops
Live virtual and in-person workshops to put the playbook into practice. Real-time guidance for real workplace situations.
ABOUT
The Career Behind the Consulting
I'm Lana Wall, a West Point graduate, U.S. Army veteran, PMP-certified operations executive, and founder of MYSOUL Consulting. I bring nearly two decades of experience across L'Oréal, Tarte, EY, NTT DATA, and Pfizer. At Pfizer, I governed a $200M+ global digital portfolio and led more than 250 people worldwide.
I started MYSOUL after watching small business owners get sold solutions that did not fit, and seeing Black corporate women outperform everyone in the room and still get passed over. MYSOUL exists to change both.
Lana Wall, Founder — MYSOUL Consulting