FOR SALON OWNERS
Most salon owners are great at hair. Few have help running the business behind it.
Operations, marketing, and the business behind the chair, for salon owners ready to grow without burning out.
Lana Wall, Founder, MYSOUL Consulting
WHO THIS IS FOR
Built for Salon Owners Who Built It Themselves
You learned the business by running it: booking, billing, hiring, tax-season panic, and 9 p.m. supply runs.
But when the business gets busy, the pressure can affect the client experience:
Long wait times
Rushed appointments
Results that don't reflect the price
Appointments that start late and run long
Services completed without a meaningful consultation
These issues trace back to the same underlying challenge: a business model built around volume instead of value.
The truth is, you don't have to choose between charging what you're worth and keeping your clientele. Tiered services. Designated discount days. Smarter scheduling that respects everyone's time. There are proven ways to improve profitability without compromising your brand or the client experience.
If you're:
→ Booked solid but barely breaking even
→ Losing clients to wait times and scheduling friction
→ Unsure what your numbers say about your true pricing power
→ Ready to grow without burning out
This is for you.
Not ready to connect yet? See where your salon stands with the $47 Business Health & Profit Toolkit
in just one afternoon.
WHO I AM
The Experience Behind the Work
I'm Lana Wall, founder of MYSOUL Consulting, West Point graduate, Army veteran, and PMP-certified strategist.
I ran beauty operations at L'Oréal and Tarte Cosmetics, inside the same industry you work in every day. Then I spent five years at EY helping consumer businesses grow, rebuild, and redefine how they operate. Most recently, I governed a $200M+ digital portfolio at Pfizer, leading teams of 250+ people.
Now I bring that same operational rigor to salon owners who deserve real strategy, not generic advice from people who have never been inside the beauty industry.
THE BUSINESS BEHIND THE CHAIR
What We Can Work On Together
Operations & Scheduling
Build systems that run smoothly on their own. Booking, intake, follow-up, cancellations, deposits, and schedules that respect both your time and your clients'.
Financial Tracking & Pricing
Set up clean books, understand your numbers, and price your work based on what it’s actually worth, not what fear says you can charge.
Marketing, Social Media & Online Presence
Premium clients check you out before they book. A professional website, working links, quality imagery, and a consistent social presence. The signals that support premium pricing.
AI Tools for Salons
Use AI to handle client communication, content creation, scheduling, and admin so you can stay focused on the chair.
Team & Hiring
Build a structure that supports growth, including hiring, scheduling, retention, and commission models.
Business Formation, Trademark & Branding
LLC setup if you're formalizing. Trademark support to protect your name. Brand identity that delivers the consistency premium clients expect before they book.
HOW IT WORKS
No Pressure. No Templates. No Fluff.
Free 30-minute call
We talk about your salon, what's working, what isn't, and what you actually need.
01
Custom plan
If we're a fit, I build a plan specifically for your business, not a generic package.
02
We work together
One-time projects, monthly support, or full engagement. You choose what works for your business and budget.
03
NOT READY TO BOOK A CALL YET?
See Where Your Salon Stands and Where Your Profit Is Slipping Away
Two simple tools to help you see where your salon stands and where profit may be quietly slipping away. Use them on your own in an afternoon, then book a call when you are ready to fix what you find.
Business Health Check
A 36-Point review that scores your salon and identifies the #1 priority to fix first.
Profit Leak Finder
See what no-shows, empty chairs, discounts, and waste cost you monthly and yearly.
Works in Excel, Google Sheets, or Numbers
READY WHEN YOU ARE
Your Salon Deserves Real Strategy
The first call is free. 30 minutes, no commitment.
Get the Free Profit Leak Checklist
A free five-minute checklist that shows salon owners where money may be slipping out of their business.
Money slips out of a salon in five quiet places: no-shows, empty chair time, clients who don't rebook, discounts and freebies, and wasted product.