FOR SALON OWNERS

Most salon owners are great at hair. Few have help running the business behind it.

Operations, marketing, and the business behind the chair, for salon owners ready to grow without burning out.

Lana Wall, Founder - MYSOUL Consulting

WHO IS THIS FOR

Built for Salon Owners Who Built It Themselves

ou didn't go to business school. You learned everything by doing it: booking, billing, hiring,
tax-season panic and 9 p.m. supply runs.

And one pattern shows up again and again: overbooking because it feels like the only way to sustain.

But here's what clients actually complain about:

Waiting all day
Feeling rushed
Results that don't match the price
Appointments that start late and run long
Stylists who do their hair without ever talking to them about their hair

Every one of those issues traces back to the same root: a business model built on volume instead of value.

The truth is, you don't have to choose between charging what you're worth and keeping your clientele. Tiered offerings. Designated discount days. Scheduling that respects everyone's time. Other industries solved this years ago. Your business can do the same.

If you're:

→ Booked solid but barely breaking even

→ Losing clients to wait times and scheduling friction

→ Unsure what your numbers say about your real pricing power

→ Ready to grow without burning out

This is for you.

Y

WHO I AM

The Experience Behind the Work

I'm Lana Wall, founder of MYSOUL Consulting, West Point graduate, Army veteran, and PMP-certified strategist.

I ran beauty operations at L'Oréal and Tarte Cosmetics, inside the same industry you work in every day. Then I spent five years at EY helping consumer businesses grow, rebuild, and redefine how they operate. Most recently, I governed a $200M+ digital portfolio at Pfizer, leading teams of 250+ people.

Now I bring that same operational rigor to salon owners who deserve real strategy, not generic advice from people who have never been inside the beauty industry.

THE BUSINESS BEHIND THE CHAIR

What We Can Work On Together

Operations & Scheduling

Build systems that run smoothly on their own. Booking, intake, follow-up, cancellations, deposits, and schedules that respect both your time and your clients'.

Financial Tracking & Pricing

Set up clean books, understand your numbers, and price your work based on what it’s actually worth, not what fear says you can charge.

Marketing, Social Media & Online Presence

Premium clients check you out before they book. A professional website, working links, quality imagery, and a consistent social presence are the signals that support premium pricing.

AI Tools for Salons

Use AI to handle client communication, content creation, scheduling, and admin so you can stay focused on the chair.

Team & Hiring

Build a structure that supports growth, including hiring, scheduling, retention, and commission models.

Business Formation, Trademark & Branding

LLC setup if you're formalizing. Trademark support to protect your name. Brand identity that delivers the consistency premium clients expect before they book.

HOW IT WORKS

No Pressure. No Templates. No Fluff.

Free 30-minute call
We talk about your salon, what's working, what isn't, and what you actually need.

01

Custom plan
If we're a fit, I build a plan specifically for your business, not a generic package.

02

We work together
One-time projects, monthly support, or full engagement. You choose what works for your business and budget.