A West Point graduate with a concentration in Environmental Engineering, U.S. Army veteran, and PMP-certified operations executive, I spent nearly two decades inside some of the world's most recognized organizations — L'Oréal, Ernst & Young, and Pfizer — building expertise at the intersection of engineering, operations, and executive strategy.

Most consultants can tell you what the numbers say. I can tell you what's driving them — and how to fix it.

My years at Tarte Cosmetics planted the seed for MYSOUL. I watched a founder grow a startup into a global beauty brand — not with an unlimited budget, but through creativity, intentionality, and an unshakeable connection to her customer.

The name MYSOUL came from watching business turnaround shows where owners would resist change, saying, "This is my baby — this is my soul." I built MYSOUL to prove the opposite — you don't have to choose between your identity and your next level. I'm not here to replace your vision. I’m here to enhance it.

For corporate Black women, my mission is deeply personal. The courses, coaching, and resources I offer through MYSOUL Consulting are the things I wish someone had shared with me earlier. Not the polished version. The real version.

Lana Wall, Founder - MYSOUL Consulting